Brand Lab Gear

Pricing and Value Guide

Find the most common pricing questions from other Brand Lab Gear clients.

What Drives Up Costs in Customer Engagement Market?

At BLG, we strive to deliver premium quality and genuine value, helping our clients inspire their customers to become loyal brand advocates. There are, however, external forces that influence the cost of high-quality branded goods:

Inputs & tariffs (materials, overseas components, tariff cycles)
Labor & craftsmanship in decoration, quality control, and kitting
Freight and dimensional weight on bulky items
Customization complexity (multi-location decoration, special packaging)
Short lead times, rush production, and expedited freight

Each of these elements impacts final pricing, but every element ensures your customers receive an experience worth remembering.

What Drives Costs Down?

BLG helps clients control costs without compromising quality by focusing on efficiency and smart planning:

Larger, repeat runs that reduce setup costs
Smart product mix with reliable, in-stock materials
Longer lead times and consolidated shipping
Simplified decoration or single-location branding
Program pricing and annual forecast agreements

When we understand your needs early, we can help you stretch your budget further while maintaining the integrity of your brand.

Are There Hidden Costs in Customer Engagement?

There often are, especially in do-it-yourself approaches. Many companies assign administrative or sales staff to research, order, manage, store, and assemble kits, which adds unseen costs and inefficiencies.

Common Challenges We Hear

Our storage room is half-filled with boxes of unused promotional items.
We had to order more than we needed.
Logos don’t match across the items in our kits.
We ran out of one product but still have hundreds of another.
Our receptionist spent the morning assembling thank-you packages instead of helping customers.

At BLG, we look at the total cost of ownership for engagement programs. Our turnkey approach delivers competitively priced, fully assembled gear and gift packages—ready to give, on time, and on brand.

What Makes Some Solutions More Expensive?

In every industry, quality and craftsmanship matter. Lexus buyers could drive a Toyota, but they choose the brand that delivers more comfort, refinement, and pride of ownership. BLG takes the same approach. Our products are designed to impress, build goodwill, and strengthen emotional connections. Key factors that influence pricing include:

Premium materials and brand-name blanks
Retail-grade packaging and meticulous QC
Small-quantity or custom decoration
White-glove fulfillment and kitting services

We’re not simply printing logos, we’re curating moments your customers will remember.

What Makes Some Companies So Cheap?

There will always be cheaper options. However, lower cost often means lower impact.

Thin materials and commodity blanks
Single-pass decoration with minimal QC
Bulk or unbranded packaging that diminishes presentation

The is a place for inexpensive trinkets when clients need large quantities of branded items at a trade show but these items often end up in drawers or trash bins – not in opportunities to create genuine connection. At BLG, we create memorable pieces your customers want to keep, use, and talk about.

Where BLG Prices Typically Land

BLG’s gear and packages are positioned in the mid-to-premium range, reflecting the size of the customers’ transactions and the craftsmanship and presentation our clients expect:

Traditional rewards (tumblers, hoodies, blankets): $18–$75
Unique individual gear items: $100–$600
Custom gift packages: $200–$1,500

We enjoy collaborating with each client to design branded solutions that are relevant, distinctive, and built to delight the end customer.

Packaging Variations

Packaging is the introduction to a memorable experience. BLG designs packaging that reflects your brand and the significance of your gift.

Standard: Polybag or white or kraft boxs for efficiency
Retail-grade: Rigid box, formed insert, and printed sleeve
Kitted sets: Branded packaging with tissue, and presentation materials

Whether rugged or refined, every BLG package is designed to feel like a gift worth giving.

Lifetime Cost vs. Initial Price

Many low-cost trinkets provide only momentary exposure—they’re quickly forgotten. BLG products are built for long-term use and visibility, providing ongoing brand impressions and emotional value. When viewed through a lifetime ROI lens, the investment in quality easily outweighs the fleeting savings of cheap giveaways.

Financing & Budget Alignment

We understand that budgets and billing cycles vary. BLG helps clients align their giving programs with cash flow and delivery schedules:

Packages modified or built to meet your budget goals
Flexible terms: Deposits + Net 15/30 for approved clients
Phased deployments with matching phased billing

Our goal is simple: make premium engagement accessible and easy to manage.

Example Ranges

See BLG’s product range for realistic pricing and lead times—customized to your brand and budget.

Product and Decoration Method	Order Qty.	Total Price	Lead Time*
Tumbler - 20oz	12 Pieces	$360	1-3 Weeks
Apparel - Heat Transfer Decorated	40 Pieces	Varies	2-4 Weeks
Apparel - Embroidery Decorated	40 Pieces	Varies	3-4 Weeks
Cornhole Boards	1 Set	$495	2-3 Weeks

* Lead time, in business days, runs from order approval to shipping from BLG.

Our standard shipping method is UPS Ground. Other options are available upon request.
Order approval date begins:
- For new customers - From the date of logo approval
- For existing customers - From order date unless logo adjustment is requested. If there are multiple approved versions of your logo, please specify which version when submitting new orders.

Market Insights

U.S. Promo Industry Sales: $26.09B (2023) → $26.78B (2024)
Profit Impact: A 5% lift in retention can increase profits 25–95%
Trend: Clients are investing in fewer, higher-quality branded touchpoints with measurable emotional impact

Frequently Asked Questions

Why do similar items differ in price?

Two products can look alike yet differ dramatically in fabric, construction, or durability. BLG focuses on materials that feel and perform better—because your brand deserves better.

Why are there setup fees?

BLG’s creative team modifies and optimizes artwork for each decoration method (laser, heat press, embroidery, print). Charging setup fees separately ensures clients don’t pay for that cost again in future orders.

Can we mix logos?

Yes. We specialize in smaller runs and mixed branding (dealer + customer logos). Each logo requires setup and handling, but we only charge where it’s needed.

What’s the cheapest way to look premium?

A thoughtful presentation with quality packaging. One well-crafted item creates far more impact than many low-value trinkets.

How do MOQs work?

BLG minimizes minimum order quantities wherever possible to allow flexibility. MOQs are displayed on our website by product.

What are typical lead times?

Most products ship in 2–3 weeks; hand-crafted or specialty items may take longer. Any extended lead times are clearly listed online.

Can pricing be held for the season?

When possible, yes. BLG will work with clients to lock pricing or establish program-level consistency.

What if something is damaged in shipping?

If damage occurs, contact us promptly and we’ll make it right. Our packaging is designed to protect, but we always stand behind our products.

Can we phase spending?

Yes. For larger or ongoing programs, BLG aligns billing with delivery to help manage cash flow effectively.

Is Premium Really Worth It?

Absolutely. Durable, well-made gifts extend your brand’s presence for years, keeping your name top of mind and your customers engaged. The numbers speak for themselves:

Retaining a customer is 5–7× cheaper than acquiring a new one¹
A 5% retention lift can increase profits 25–95%²
Memorable branded gifts foster loyalty, referrals, and repeat purchases—the foundation of brand advocacy.

At BLG, we don’t just decorate products. We help you craft meaningful moments that build lasting relationships and strengthen your brand every time they’re remembered.

¹Harvard Business Review, “The Value of Keeping the Right Customers,” October 29, 2014
²Forbes, “Customer Retention vs Customer Acquisition,” December 12, 2022